Cannabis Pre-Roll Varieties: Standard, Twax, and Super Pre-Rolls
As Ohio carefully and responsibly expands their adult-use cannabis market, murmurs of pre-rolls are getting louder. It appears that the proper Ohioan term will be “raw single serving units.” And as with any flourishing cannabinoid market, it’s only a matter of time before dispensaries and manufacturers expand their product lines to include traditional, Twax, and super pre-rolls — or if you’re in Ohio, “raw single serving units.”
Adding infused and enhanced pre-rolls to your product offerings presents a new opportunity to boost revenue, capture additional customer segments, and help prevent your business from getting rolled over by the competition. Below, we review the three primary pre-roll types and strategic tips for maximizing their profitability.
Traditional Pre-Rolls: The Classic Staple
Traditional pre-rolls, consisting of ground cannabis expertly rolled into joints, remain a fundamental offering in the cannabis industry. Even enhanced pre-rolls look towards thoughtfully manufactured joints as their roll model. Their straightforward nature and ease of use make them popular among a broad spectrum of customers, from first-time users to long-time enthusiasts.
Why Traditional Pre-Rolls Matter
The enduring appeal of traditional pre-rolls lies in their convenience and familiarity. They are a go-to option for customers seeking a simple and predictable experience. Offering various strain options and THC/CBD ratios further broadens their appeal, catering to both recreational and medical users.
Revenue Tips:
- Offer value packs (e.g., 5 or 10-packs) for cost-conscious buyers.
- Introduce premium blends featuring top-shelf strains for consumers willing to pay more.
- Consider eco-friendly packaging to attract an environmentally conscious cannabis community that will no doubt appreciate a “green” approach.
Twax Pre-Rolls: The Craft Experience
The term “Twaxing” is a verb that refers to adding cannabinoid concentrates to flower before smoking them. This can include joints, bowls, and any other creative combustion methods. A “Twax joint” is a pre-roll infused with cannabis concentrates such as wax, shatter, or oil. Often, these pre-rolls are coated in kief for added potency and flavor. They appeal to more experienced users seeking elevated effects and a more dynamic flavor profile.
Why Twax Joints Matter
As the cannabis market matures, seasoned users are looking for elevated experiences that go beyond traditional flower. Twax pre-rolls meet this demand with their enhanced potency and artisanal presentation. Think of them as the “Michelangelo” of pre-rolls — crafted to perfection.
Revenue Tips:
- Craft Positioning: Emphasize the artistry involved in creating Twax pre-rolls to justify higher price points.
- Special Occasion Marketing: Promote Twax products as premium options for celebrations or gifts.
- Educational Content: Provide information on how to best enjoy Twax pre-rolls, as some consumers may be unfamiliar with their potency.
Super Pre-Rolls: The Luxury Experience
Super pre-rolls are the epitome of indulgence, combining multiple layers of cannabis flower, premium concentrates, and top-tier coatings like diamond-infused oils. They offer a luxurious and intense consumption experience for true cannabis connoisseurs.
Why Super Pre-Rolls Matter
Super pre-rolls cater to the high-end market, where consumers are willing to invest in premium products for unique experiences. Toking them can also serve as status symbols within cannabis culture.
Revenue Tips:
- Limited Editions: Create buzz with seasonal or limited-edition runs.
- Luxurious Packaging: Use high-quality, resealable packaging with elegant design elements to reinforce the premium nature of the product.
- Exclusive Bundles: Offer super pre-rolls as part of exclusive product bundles to increase perceived value.
Pack’em and Stack’em
By diversifying pre-roll offerings, cannabis businesses can tap into multiple market segments, from casual users to seasoned enthusiasts. Offering a well-curated selection not only boosts revenue but also fosters brand loyalty by meeting customers at every stage of their cannabis journey.
Once you’ve ramped up your pre-roll production, don’t forget to use attractive displays to differentiate product tiers and highlight premium offerings. You can bundle pre-rolls with accessories such as lighters, branded rolling trays, or grinders and gather feedback on flavor preferences and product experiences to fine-tune your offerings.
Investing in a diverse pre-roll lineup is a forward-thinking strategy that positions your business as a leader in the cannabis space. Whether customers seek simplicity, craft experiences, or luxury indulgence, your dispensary or manufacturing brand should become their go-to destination. If you have any questions or need some direction jumping into the pre-roll market, reach out! Our team is here to help.
